Study: Budgets don't match mobile's value to marketers in Asia

03/4/2014 | CMO.com

Nine in 10 marketers across the Asia-Pacific region nod to the importance of mobile, but agencies report that nearly three-quarters don't yet have a mobile strategy, according to a study by Warc with MMA and the Festival of Media Asia Pacific. "It's clear from the study that there is still a long way to go before brands and agencies in Asia-Pacific understand the full potential of mobile for reaching consumers," Warc Asia-Pacific Managing Director Edward Pank said, adding that "those brands that have taken the leap are now learning to use mobile in innovative ways that integrate with other marketing activities."

View Full Article in:

CMO.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA