Zuckerberg courted WhatsApp for 2 years before deal

03/4/2014 | Forbes

Facebook founder Mark Zuckerberg's two-year effort to win over Jan Koum and WhatsApp began with a simple e-mail query and ended in a $19 billion offer, according to this lengthy profile of how the deal went down. One of the draws for Koum was Zuckerberg's promise not to force any changes in WhatsApp's simple design and nearly free messaging model.

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