Coke Zero infringes on Classic

03/5/2007 | NYTimes.com

Coke's new ad campaign for Coke Zero pokes fun at lawyers and the company itself, and plays up Coke Zero as a calorie-free version of Coke Classic rather than a diet cola. The Coke Zero campaign, with the theme "Enjoy Coke-ness," also departs from Coke's usual media strategy by incorporating nontraditional media.

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