Cold, flu marketers prescribe a dose of humor

03/5/2007 | USA Today

Marketers of over-the-counter cold and flu remedies this season are looking to inject some laughs into their print and TV ads, Web sites and product designs. Tactics include gross-looking icons; kid-friendly flavors for medications; Web-based games; and funny TV spots.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA