Geico's cavemen headed to small screen

03/5/2007 | Wall Street Journal (free content), The

A popular series of Geico ads features a group of somewhat neurotic cavemen whose self-esteem is threatened by the insurer's claim that signing up is so simple, "even a caveman can do it." Now, the Geico cavemen could move from the commercial breaks to center stage, if a pilot featuring the characters that is being developed by Geico creative shop, the Martin Agency, is picked up by ABC in the fall.

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Wall Street Journal (free content), The

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