TV nets go back to school

03/5/2007 | Wall Street Journal (free content), The

Now that Nielsen Media Research is tracking the viewing habits of college students in its ratings, television networks are unleashing a barrage of event marketing and promotions designed to drum up interest in shows. Programs that are popular with the 18-to-24 demographic see a significant ratings boosts when college viewers are factored in.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY