TV nets go back to school

03/5/2007 | Wall Street Journal (free content), The

Now that Nielsen Media Research is tracking the viewing habits of college students in its ratings, television networks are unleashing a barrage of event marketing and promotions designed to drum up interest in shows. Programs that are popular with the 18-to-24 demographic see a significant ratings boosts when college viewers are factored in.

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Wall Street Journal (free content), The

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