News flash: L.A. Times headlines come to digital billboards

03/5/2008 | Advertising Age (tiered subscription model)

The Los Angeles Times is bringing daily sports, entertainment and political headlines to the streets via 10 dynamic, digital billboards from Clear Channel Outdoor. The Times, which is the first newspaper to use Clear Channel's digital signs for news and branding, hopes to reconnect with casual readers, who may only check out the print or online version a few times a week, according to this article.

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Advertising Age (tiered subscription model)

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY