Panelists tout integrated search as new revenue source

03/5/2008 | Adweek

Paid search could yield significant bottom line results if linked with broader ad campaigns, and if keyword buys are based on relevant sales information, according to panelists at the AAAA Media Conference and Trade Show in Orlando, Fla. "Search has been [existing] in a digital silo, but has now spread to other pieces of the business," said Amanda Richman, SVP, digital group client director at MediaVest.

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