Google comment on Forrester paid-blogging report gets a reaction

03/5/2009 | Advertising Age (tiered subscription model)

Forrester Research, after an indignant response from Google, announced it would supply an addendum in its report on paid blog posts, calling for "no-follow tags" to be included with sponsored blog posts. Google mandates such tags, which prevent the search engine from including the posts in a site's search engine ranking.

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