NBCU opens its doors to branded Web content

03/5/2009 | MediaPost Communications

Cameron Death, the executive in charge of NBC Universal's digital studio, said he is ready, willing and able to work advertisers' messages into the broadcast and cable content that his company produces for online audiences. "There's a challenge and an opportunity within the next two years, where the brand can become the content," he said during a panel discussion at the 4A's Media Conference and Tradeshow in New Orleans.

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