Bertolli's "Italy is Served" campaign bows during Oscars

03/5/2010 | Brandweek

Unilever brand Bertolli is launching a webisode-based campaign during the Academy Awards that touts its frozen pizzas and entrees as authentically Italian -- with the help of notable Italian-Americans Marisa Tomei and Rocco DiSpirito. Unilever marketing director Gaston Vaneri explains the thinking behind the strategy in a Brandweek interview.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY