ROA could offer better measure of corporate performance

03/5/2010 | Harvard Business Review online

Return on assets can be a more meaningful yardstick than return on equity, write John Hagel III, John Seely Brown and Lang Davison. By highlighting the assets necessary to fulfill the corporate mission, ROA encourages executives to carefully consider which assets are best managed in-house and which can be owned and managed outside the corporation, they argue.

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