Ads become more prominent on Facebook and Twitter -- but at what cost?

03/5/2012 | Wall Street Journal, The

It's getting harder for Facebook and Twitter users to ignore ads, as the networks now intersperse them among user content. Experts warn, however, that the changes could alienate some users. "The new ad placement in news feeds means that irrelevant content that was once passively ignorable will now be actively annoying," OMD's Ben Winkler says.

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Wall Street Journal, The

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