Handle the press like a pro

03/5/2012 | VentureBeat

Entrepreneurs should establish relationships with reporters, through means including interacting with them on Twitter, Rocky Agrawal writes. When talking to reporters, avoid using cliches and don't get discouraged if they don't include your information in the final story. "Sometimes the news changes and the story isn’t relevant anymore; in other cases, they found other people to quote," he writes.

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