How to build a company culture that will drive growth

03/5/2012 | Startup Professionals Musings blog

To develop a strong company culture, you should focus on sharing your dream and requiring your team to give their best, Marty Zwilling writes. "A good team will step up to the challenge, and your customers will notice and respond to the culture of excellence." You should also push for innovation and communicate your values and priorities, he adds.

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