How Jeff Bezos prevents creative atrophy

03/5/2012 | Economist (free content), The

Bosses should go out of their way to encourage risk-taking and disruptive innovation, says Amazon founder Jeff Bezos. The failure to continuously encourage and reward blue-sky thinking will soon lead to groupthink and creative atrophy, Bezos warns. "It's like exercising muscles," he says. "Either you use them or you lose them."

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Economist (free content), The

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