How to make the most of good PR

03/5/2012 | CBS MoneyWatch

Maintaining a news page on your company's website is one way to call attention to the positive media coverage you receive, writes Michael Hess of Skooba Design. It's also a good idea to display positive reviews in your company's physical store and to slip details about them into your communications, he writes. However, be aware of any restrictions on republishing content, he cautions.

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