Blogger influence often overlooked in social marketing strategies

03/5/2013 | Financial (Georgia/Ukraine), The

Many brands devote relatively little of their marketing budgets to reaching influencers online, even though a recent survey shows blogs hold heavier sway over purchase decisions than social media engagement, this article notes. Consumers often view bloggers as authority figures, and bloggers can communicate with audiences about brands in a more targeted way than social media can.

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Financial (Georgia/Ukraine), The

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