Build-A-Bear builds on "smart" store design

03/5/2013 | American City Business Journals

Build-A-Bear Workshop has redesigned six locations since launching its "store of the future" design six months ago, and it plans to have 50 to 60 redesigned stores opened by the end of next year. Shoppers at the new stores assemble stuffed animals outfitted with barcodes that track the toy pet's personality traits and outfit as it is assembled.

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