Dial Global to extend ads to mobile with SoundHound

03/5/2013 | Advertising Age (tiered subscription model)

The Dial Global radio network is aligning with the SoundHound application on an agreement to bring radio ad campaigns to mobile devices, writes Jason Del Rey. Listeners will hear a prompt to use the SoundHound for Radio platform, and then will have a window of a few hours to utilize the app's sound-recognition ability. "Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities," writes Del Rey.

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