Dine-in cinemas pose challenges but can pay off

03/5/2013 | Wall Street Journal, The

Running a dine-in cinema involves a big step up in personnel and logistics -- its essentially like adding a restaurant. It can pay off, however, and more venues are taking up the practice nationwide, according to this article. "Most traditional theaters, their per-head expenditure on concessions is anywhere from $3 to $6. With us, it's over $18. We can keep our overhead low and our profits can be high," said Fred Schoenfeld, who operates one such early convert to the concept in Portsmouth, Va.

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Wall Street Journal, The