Google gears up to fight Amazon Prime

03/5/2013 | TechCrunch · Reuters

Google Shopping Express is being tested in the Bay Area, working with local retailers to sell products online for same-day delivery. The company reportedly is considering subscription pricing for the service, similar to Amazon Prime. "Today Google needs a new play because increasingly consumers are cutting out Google and going direct to Amazon for their product search," Shutl founder Tom Allason said.

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TechCrunch · Reuters

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