How programmatic ad buying will change the ad world

03/5/2013 | Adweek

Programmatic ad buying will allow marketers to avoid the huge, high-risk investments currently associated with major ad campaigns. The technology lets marketers adjust their marketing in real time based on data, writes Barry Lowenthal. "The day is coming soon when programmatic buying will change everything you know about the media business and data jockeys become the rock stars of the agency world," Lowenthal predicts.

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