Ion Television's B2B campaign highlights key demos

03/5/2013 | TVNewsCheck (free registration)

Ion Television is launching a B2B oriented print, online and out-of-home campaign using the "Positively Entertaining" tagline and sporting a new logo. The "IonThusiasts" campaign will emphasize the network's reach among key demographics. Viewers "make an appointment to watch this content live for several hours at a time, which is why 'IonThusiasts' is such an appropriate descriptor," says John Barker, chief idea officer at agency Barker DZP.

View Full Article in:

TVNewsCheck (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY