Ion Television's B2B campaign highlights key demos

03/5/2013 | TVNewsCheck (free registration)

Ion Television is launching a B2B oriented print, online and out-of-home campaign using the "Positively Entertaining" tagline and sporting a new logo. The "IonThusiasts" campaign will emphasize the network's reach among key demographics. Viewers "make an appointment to watch this content live for several hours at a time, which is why 'IonThusiasts' is such an appropriate descriptor," says John Barker, chief idea officer at agency Barker DZP.

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