Study: Higher subscription rates aren't hitting newspaper ad revenues

03/5/2013 | Adweek ·

Ad revenues are holding up, even as newspapers publishers raise their digital subscription prices and further restrict free access to their sites, according to publishing e-commerce platform Press+. "What we're seeing is a tide sweeping through the industry of publishers lowering their meters and moving to prices that reflect the true value of their content. As a result they’re gaining more reader revenue while continuing to retain all their advertising revenue," said Press+ co-founder Gordon Crovitz.

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