Study shows drug promotion offers health care benefits


A recent National Bureau of Economic Research study of pharmaceutical promotion cites specific benefits from promotion directed toward consumers: patient education, increased physician contact and better medication adherence. Although the study also stated that drug promotion can increase utilization and overall drug costs, study author Dr. Dhaval Dave told the Coalition that “consumer ads can avert underuse and expand treatment to undertreated or under-diagnosed conditions.” Coalition Executive Director John Kamp noted that “it is refreshing to see a balanced study of DTC.” Read more.

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