Car dealers count the benefits of digital signage

03/5/2014 | Digital Signage Today

Digital signs that draw customers onto lots and into showrooms are winning over auto dealers looking to increase sales and profits, according to LED display manufacturer Watchfire Signs. "Our Watchfire LED sign allows us to showcase our daily, weekly and monthly specials, highlight our community activity and has increased our floor traffic," said Charlie Lyter, Internet manager for Bob Ruth Ford in Dillsburg, Pa.

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