Hill Holliday exec: Big digital ideas require hard work

Amazing digital marketing ideas that deliver great experiences are hard work, especially because clients will likely resist approving such projects, writes Adam Cahill, chief digital officer at Hill Holliday. Big ideas require agency-client collaboration and sharing of resources and commitment, and getting that buy-in requires agencies to get better at pitching a broad range of stakeholders. "Hard ideas are as much about culture change as they are about the newness of the ideas themselves," Cahill writes.

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