Hill Holliday exec: Big digital ideas require hard work

Amazing digital marketing ideas that deliver great experiences are hard work, especially because clients will likely resist approving such projects, writes Adam Cahill, chief digital officer at Hill Holliday. Big ideas require agency-client collaboration and sharing of resources and commitment, and getting that buy-in requires agencies to get better at pitching a broad range of stakeholders. "Hard ideas are as much about culture change as they are about the newness of the ideas themselves," Cahill writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA