Innovation drives cleaning sector buzz, sales

03/5/2014 | HAPPI online

Innovations have driven cleaning product sales and industry buzz over the past several years, this article says. For example, Reckitt Benckiser launched its Finish Power & Free dish detergent with hydrogen peroxide, P&G debuted Gain Flings and Sun Products is adding a fabric softener to its All Free Clear products. "We expect business to pick up in 2014," Dana Nystrand, a marketing manager at Evonik, said at the recent ACI Annual Meeting. "There is a growing trend toward convenience along with the continued strength of green cleaning concepts."

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