Report details reach of Samsung's Oscars sponsorship

03/5/2014 | Mashable

Samsung is reaping the dividends from its estimated $20 million sponsorship of the Academy Awards. Since Sunday's broadcast, the "Amazing Things Happen" campaign's videos were viewed or referenced 222,681 times on social media and resulted in a 6.2% rise in views for the year, according to researcher Visible Measures.

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