Hershey's push into snacks gains momentum

03/6/2006 | Adweek

CEO Richard Lenny will continue his quest to move Hershey Co. into the snacks aisle with the rollout of Reese's Sweet & Salty granola bars, Hershey's Snacksters, and Kisses Mini Cookies. Andrew Lazar, an analyst with Lehman Brothers, said the company may be on track toward its goal of capturing 9% to 12% of the overall snack market.

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