Pfizer: P&G's Crest mouthwash ads mislead

03/6/2006 | NYTimes.com

Pfizer has sued rival Procter & Gamble Co. over its ads for Crest Pro Health mouthwash that claim four out of five dentists recommend the product for its "efficacy, superiority or other characteristics," claims Pfizer says are untrue. The suit claims the ads caused "irreparable harm and damage" to Pfizer, which owns the Listerine brand. P&G officials had no comment.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY