Frito-Lay, Diageo market to heart and home

03/6/2007 | MediaPost Communications

Frito-Lay and Diageo have launched separate marketing campaigns highlighting the two brands' dedication to family and home life. Frito-Lay is sponsoring the home-ownership reality show "Home Team," and Diageo is donated $250,000 to the National Council of La Raza, an advocacy group that also helps promote home ownership for Latinos.

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