Marketers admit to love-hate relationship with blogs

03/6/2007 | Advertising Age (tiered subscription model)

While marketers crave the passionate audiences that flock to blogs and other "conversational media," they are also wary of the uneven nature of the content. While some blogs are professionally crafted media sources, others are simply amateurish online journals. Intermediaries like Federated Media Publishing are cropping up to package blog buys on respectable sites for marketers worried about potential image problems.

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