Will start-up make the Right moves with display ads?

03/6/2007 | Bloomberg Businessweek

Although Yahoo!'s acquisition of a 20% stake helped put Right Media on the industry radar, the shop, which helps match display ad clients with Web sites, wants to expand it profile beyond being known as the No. 2 search engine's business partner. If successful, Right Media's methods could revolutionize the way display ads are bought and sold on the Net, according to BusinessWeek's Catherine Holahan.

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