GE Aviation is making a major push into the general aviation market, calling it "a tremendous space" despite current economic woes. Business travel is "grueling," says Chet Fuller, GE Aviation's general manager of marketing, so for companies with far-flung interests, "The cost-conscious solution is a private aircraft." GE has partnered with Honda Motor on the HondaJet, as well as buying U.K.-based Smiths Aerospace in 2007 and Czech turboprop maker Walter Engines in 2008. Aerospace analyst Richard Aboulafia said GE is smart to invest in the future of general aviation. "If you believe in long-term future globalization, this is a good place to put your money," he says.
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