Group M's Goldstein calls for attitude adjustment

03/6/2009 | Advertising Age (tiered subscription model)

In a keynote at the 4A's Media Conference & Tradeshow in New Orleans, Group M's North America CEO Marc Goldstein called on the the advertising community to "stop looking at what we can't do and start thinking very seriously about what we can do." Goldstein set a positive tone, listing a number of recent accomplishments in the media space, including moves to end integration fees, establish ratings for time-shifted viewing and roll out new research and analytic services to clients.

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