Jack in the Box uses Super Bowl spot to help relaunch Web site

03/6/2009 | ClickZ

Jack in the Box has been successful in building online buzz from its Super Bowl spot in which its iconic mascot is hit by a bus. The follow-up campaign, dubbed "Hang in there Jack," tracks the mascot's recovery and is intended to build awareness of the March 16 relaunch of the Jack in the Box Web site.

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