Dolce & Gabbana to swallow up secondary brand

03/6/2011 | Wall Street Journal, The

Dolce & Gabbana reportedly plans to eliminate the D&G label next year and expand its signature brand to include the lower-priced looks that sold previously under the secondary label. Both lines are designed and owned by Domenico Dolce and Stefano Gabbana, and their similar names have created confusion in consumers' mind between the signature brand's upscale high fashion and the less-pricey D&G line, which was created in 1993 to compete with fast-fashion brands such as Zara and H&M.

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