Clients say agency turf wars block the path to purchase

03/6/2012 | MediaPost Communications

Seventy percent of clients surveyed said that rivalries between competing shops assigned the same brand was obstructing the path to purchase and failing to meet the client's goal. The brands, which included Procter & Gamble, Unilever and ConAgra, said their brand agencies ignore retail-oriented shopper marketing and consider themselves "strategic" instead.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO