Seventy percent of clients surveyed said that rivalries between competing shops assigned the same brand was obstructing the path to purchase and failing to meet the client's goal. The brands, which included Procter & Gamble, Unilever and ConAgra, said their brand agencies ignore retail-oriented shopper marketing and consider themselves "strategic" instead.
Clients say agency turf wars block the path to purchase
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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