Tips for building up your business on Main Street

03/6/2012 | Forbes

As a small-business owner, you must remember that you do not have absolute control over how others perceive your brand, writes TJ McCue. "[A]ny perceptions you have of control when it comes to how people perceive and engage with your brand simply are not true," he writes. It's important to make both your online and offline customers feel appreciated, he writes.

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