Adobe hopes new Marketing Cloud interface boosts collaboration

03/6/2013 | TechCrunch

The new interface for Adobe Marketing Cloud is integral to the company's attempt to eliminate "organizational silos," Adobe's Brad Rencher says. The interface encourages collaboration by allowing single log-in interaction with Adobe's Analytics, Target, Social, Experience Manager and Media Optimizer, and the creation of data "cards" that can be passed among teams. "[T]he promise lies in how it allows teams using different Adobe products to work together -- they don't even all have to be at the same company," Anthony Ha writes.

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