Beam's CMO goes to school to hear out students on social

03/6/2013 | Advertising Age (tiered subscription model)

Beam's global chief marketing officer, Kevin George, was among the marketer alumni who returned to Miami University of Ohio for the Miami Rocks symposium to get students' take on real-world marketing issues. George said his social media problem involves organizing and controlling the presence of 50 brands in the U.S. alone. Students at the symposium advised him to concentrate on the biggest brands internally and automate the smaller labels with the use of Big Data. The students also suggested "a very interesting take on how to integrate our old traditional 800-number customer-service organization within a social organization," George said.

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