Condé Nast woos online advertisers with subscriber data

03/6/2013 | Adweek

Condé Nast is planning to deploy its subscriber data to help brands better target their online advertising. The publisher will use a network of 450,000 "preferred subscribers" to glean insights and digital-targeting tips for its full base of 55 million subscribers. "We're taking data from the legacy business and leveraging it online. This is satisfying an advertiser need that we haven't been able to do in the past," says Chief Marketing Officer Lou Cona.

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