Disney and Cargill talk turkey with QR-code campaign

03/6/2013 | Mobile Marketer

Disney and Cargill are adding QR codes to turkey-meat packages in a bid to drive demand for the new "Wreck-It Ralph" Blu-ray combo pack. Users can scan the code to get a $5 rebate on joint meat-and-movie purchases. The campaign is aimed at "millennial moms, who are very tech-savvy and utilize digital applications in their everyday lives," says Cargill Turkey brand manager Mary Richardson.

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