Don't be too attached to your business plan

03/6/2013 | Forbes

Your company is likely to change in unexpected ways after you launch, so sticking stubbornly to your business plan is a mistake, according to Mike Michalowicz, author of "The Pumpkin Plan: A Simple Strategy to Grow A Remarkable Business In Any Field." Instead, focus on your core purpose for starting a business, and understand that your target audience may be different than you originally expect, he recommends.

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