Hyatt tries social listening to improve its appeal to women

03/6/2013 | Adweek

Hyatt is talking, listening and responding to women through a new campaign involving Branch, Facebook and Twitter. Through Hyatt's "Listening Loop," the hotel chain receives complaints and suggestions from female guests, who account for 37% of Hyatt's customer base and make 82% of all travel decisions. "A lot of traditional brands view social as connecting with consumers and those brands are pushing a message out to them. But we've devised our whole social strategy around the idea that rather than just push out [messages], we're opening the lines of communication," said Dan Moriarty, director of digital strategy for Hyatt.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY