Featured articles, videos and white papers lead all other forms of content marketing in return on investment, according to a CopyPress study. But almost half of marketers said videos are "difficult to create" and overpriced. Content marketing at large is getting more attention among marketers. The tactic went from being the leading focus of 18.9% of marketers in 2012 to 34.8% this year, while other tactics such as search-engine optimization and e-mail slipped during the same period.
Published in Brief: