Survey data from the NPD Group found 29% of U.S. adults want to reduce the amount of gluten they eat or switch to a gluten-free diet, which is used to treat the 1% of the population with celiac disease and seems to help people who do not have celiac but have a wheat allergy or gluten intolerance. "For people with celiac disease, the gluten-free diet is medically prescribed. It is the only course of treatment for this lifelong chronic condition. It isn't a choice; it is a matter of life and death," said Andrea Levario, executive director for the American Celiac Disease Alliance. NPD analyst Harry Balzer said the survey showed that while people still eat sandwiches, they are less likely to have bread with a meal and are choosing more gluten-free or wheat-free items when dining out.
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